Fair Trade Coffee
FAIR TRADE COFFEES
Fair Trade is a market-based approach to sustainable development, intended to empower millions of disadvantaged producers throughout the world by providing them just compensation while protecting the environment.
Most family coffee farmers live in remote locations and lack access to credit. This often makes them vulnerable to brokers who offer to pay cash for their harvest but at a fraction of its value.
Your cup of Fair Trade coffee you help farmers earn better incomes, hold on to their land and invest in quality. You are helping them build sustainable businesses that positively influence their communities; Fair Trade not only guarantees them a minimum price. It also links them directly with importers to help them create long-term sustainability.
