Barnie’s CoffeeKitchen® Executive Profiles
Smiga has held senior positions with market leaders, including Illy Espresso, Darden Restaurants, Williams-Sonoma, Robert Mondavi and The Culinary Institute of America. In addition to his corporate roles, Smiga has cultivated insights from his work in consumer research, private equity and entrepreneurship that drive his perspective on innovation, market leadership and enterprise growth.
A longtime Floridian, Smiga graduated from Sarasota High School and New College of Florida with a Bachelor of Arts. He went on to earn a Master’s degree from the prestigious Cornell Hotel School and an MBA from New York University’s Stern School of Business. He currently resides in Baldwin Park, Florida.
As Senior Vice President of Marketing and Strategic Brand Relations, Sonya Hardy has contributed to the growth and expansion of Barnie's CoffeeKitchen® from a small local company, to a fast-growing force in the coffee business.
Hardy began her career with Barnie's as a General Merchandise Manager. In that role she created purchasing programs, private label products for major customers and used her creative skills to develop successful visual merchandising programs for 120 retail locations, as well as for Barnie's online business.
"When you love what you do, it's not really 'work'," explained Hardy. "I love building the Barnie's brand as we continue to create the most innovative products in the coffee industry."
When she was appointed Vice President of Marketing & Purchasing, Hardy developed the marketing vision for the company and the purchasing strategy for the entire Barnie's store chain.
Hardy received her Bachelor of Arts degree in Organizational Communications from the University of Central Florida in Orlando.
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EDITOR’S NOTE: For more information about Barnie's CoffeeKitchen or to arrange an interview with Sonya Hardy, please contact Addison at 407-854-6637 or firstname.lastname@example.org
Anne Valdez is the Vice President of Coffee and Tea for Barnie’s CoffeeKitchen®. She oversees the sourcing, specifications, quality control and recipe development of all coffee and tea products.
With more than 25 years of experience in the coffee industry, Valdez has worked in an array of positions. She began her career as a barista, moving later to coffee quality control, coffee cupper and green coffee buyer. She has done extensive consulting work at the farm level and has visited coffee farms and coffee processing facilities in Brazil, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Panama, Jamaica and Nicaragua.
Valdez, a true veteran of the coffee industry, enjoys volunteering for the SCAA, which includes espresso and roasting education. She has been an international judge for the Cup of Excellence Costa Rica (2012), Colombia (2007), El Salvador (2005) and Best of Panama (2005-2007). She has also been a regional judge for the Barista Championships.
Hailing from São Paulo, Brazil, Valdez moved to Florida in 1976 and currently resides in Orlando. She earned a Bachelor of Science in Business Administration from the University of Central Florida.